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PODCAST: Blyk COO Leif Fågelstedt On Stats, Response & Competitive Landscape;...
In a word: Yes. There are valuable lessons to be learned from Blyk and I have outlined these in my newly released mobile advertising white paper, Mobile advertising for newbies, which you can download...
View ArticleSMS Mobile Search Schemes Pick Up Steam; Mobile Search Platform Provider MCN...
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the...
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DATA POINTS: Taptu Mobile Searches; Mobile Advertising Spend; Opera Browser...
TAPTU MOBILE SEARCH GENERATING 1 MILLION MOBILE SEARCHES a day. The exclusively mobile search engine has revealed new statistics in preparation for the launch of its iPhone application. With 3.4...
View ArticleAUDIO INTERVIEW: Rory Sutherland, Ogilvy UK Vice Chairman, Reveals Why Mobile...
Back from Mobile Advertising UK in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings. Regular readers will recall that MSG was...
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Netsize Mobile Marketing Survey Sheds Light On The Winning Advertising...
A must-read mobile marketing research report from Netsize, a mobile communications and commerce enabler. Based on a global online survey of +220 executives and influencers across a variety of industry...
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DATA POINTS: Subscriber Data Management Market On The Rise; Mobile Internet...
SUBSCRIBER DATA MANAGEMENT WILL GENERATE MORE THAN $17 BILLION IN PERSONALIZED SERVICE REVENUE FOR MOBILE OPERATORS BY 2014, says a new report from ABI Research. The firm says that in order to monetize...
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MOBILE MESSAGING DATA POINTS: New Numbers; Not Just Mobile Advertising &...
EDITOR’S NOTE: While many may have gone gaga over the iPad, this must-read article (via The New York Times) reminds us the real (and global) excitement is still about no-frills mobile phones and text...
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Social Messaging Apps Cost Mobile Operators SMS Revenues
In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 billion in lost SMS revenue last year. Ovum...
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NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement
Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can...
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Using Mobile To Ask, Listen & Boost Customer Loyalty
In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough...
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How Much Mileage is REALLY Left In SMS?
What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer...
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Mobile: More Than Roll Of Dice For Caesars Las Vegas
Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this...
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